Future Mind - We Think About Web Future

Overview

"Muzyka Emocjonalna" is seventh studio album by Pezet, the second solo album. The album in the form of Extended Play was released June 3, 2009. It was sold only through the website, created by our team. Future Mind has comprehensively designed both graphic and technical parts of the page. Also a form of promotion and sale of the album in this way was the idea of our specialists. Initially we launched the splash page with a counter which counted down from number 5000 (the number of copies of the album) to zero, with every visitor's email who wished to subscribe to the news.

Exactly five days after reaching zero, enigmatic case has been fully explained - Pezet releases a new album, from now on, anyone who previously wrote down e-mail in our database - within 72 hours could have bought a copy of "Muzyka Emocjonalna". If the person did not buy the album, space has been released and the other person was given a chance to buy. Purpose of the service was quickly achieved, all CD's were sold in less than two weeks. In the era of the fatal condition of phonographic market in Poland it is undoubtedly a huge marketing success.