Articles about Digital Transformation

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Agnieszka Twardosz

Why a Mobile Website Won't Cut It – Investing in Mobile pt. 2

Mobile website or app? Upon reading the title, you may think that you already know the answer, but as with most things in life – it's a bit more complicated than just going with one or the other.
13 min. read
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Agnieszka Twardosz

Mobile Is Dead — Long Live Mobile! Investing in Mobile pt. 1

Mobile is everywhere, but at the same time, it's not really "a thing" anymore. Which is exactly why you'd be wise to invest in it. Does it sound like we've lost our minds? It might, but keep reading!
6 min. read
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Agnieszka Twardosz, Tomasz Woźniak

Understand Your Customer: Data As One of Your Greatest Assets

As the retail industry is undergoing rapid changes, business owners face numerous questions about what strategic decisions to make with the post-COVID reality in mind. According to Tomasz Woźniak, Future Mind CEO, the best place to look for answers is in customer data.
7 min. read
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Karolina Antonowicz, Mikołaj Saik

Indoor navigation and the best ways to implement it

Everyone of us has probably experienced the situation of leaving a store with empty hands. According to the Retailtouchpoints, nearly 96% of shoppers leave a store without making a purchase at least once in their lifetime.
8 min. read
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Mikołaj Saik

How KYC shapes data security in the world of mobile

It shouldn’t come as a surprise that trust towards mobile apps increases steadily. In the US alone, there are already more than 260 million smartphone users (of all 328 million citizens), and those who use mobile apps tend to have over 100 apps installed on their smartphones. In China, on the other hand, the number of citizens that actively use the most popular super app WeChat exceeds 983 million.
8 min. read
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Mikołaj Saik

Use cases of computer vision in retail

Retail is changing rapidly in the time of a COVID-19 outbreak. Most of the markets observe that innovation adaptation during the crisis has accelerated a lot. According to McKinsey, organisations that can quickly reimagine their omnichannel approach to create a distinctive customer experience will recover much quicker after the pandemic. CX investments are the key to overcome the downturn without any major problems. Let’s see how CX leaders dealt with the crisis from 2008 in comparison to market followers:
7 min. read
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