Approach

After 6 months of meticulous planning and development, we launched the application on two platforms — Android and iOS — then two months later on Windows Phones too. The Virgin Mobile Club apps allow customers to:

• check their balance and account expiration date
• top up their account
• activate and configure cellular services
• manage phone numbers assigned to the account
• collect discounts from Virgin Mobile partners

Since the product launched, Future Mind has been responsible for maintenance of the app and its continuous development synchronized with the evolution of Virgin Mobile’s offer. In addition, we provide end user support for Virgin Mobile app users in app stores and take care of ASO processes across all three platforms.

Results

We have now been working with Virgin Mobile for over 3 years. From the very beginning, outsourcing the complete service for the mobile channel had many advantages for our Client:

• no need for a costly and time-consuming team recruitment process
• immediate kick-off of the development process without wasting time on forming an in-house team
• scalability — team size can vary depending on the client’s requirements (if the work is less intense, team size can be reduced), so when a new offer is rolled out and changes need to be implemented fast, we can quickly assign additional team members to speed up each phase of the development process

In 2017, our work was appreciated by the popular Polish tech news portal AntyWeb, which named the Virgin Mobile Club app the best telecom mobile app in Poland, with highest average user ratings and best design.

Together with Virgin Mobile, we are continuing our efforts to make the app even better!