Most companies already collect data on their users – but the real challenge is to take advantage of this information. How can you make sure you’re not letting valuable resources go to waste? The data audit based on Laurens Coster’s proprietary RIVA framework is a great way to put your business on its way towards succeeding in the digital economy by gaining a full understanding of your customers. Download this white paper to find out how you can use the RIVA Data Audit to:

• Improve the efficiency of your marketing budget
• Gain an organization-wide foundation for effective data usage
• Understand how you can leverage data