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News Technology
Digital Advisory Business CX Strategy
Mobile Development Technology
Digital Advisory Business
Explore all insights

Featured Insights

A Tough Year Lies Ahead of the Retail Industry

Krzysztof Heyda Digital Product Consultant

Understand Your Customer: Data As One of Your Greatest Assets

Agnieszka Twardosz Content Marketing Specialist Tomasz Woźniak CEO

Error Handling in Mobile App Development

Michał Klimczak Head of Mobile

The Value of Customer Journey Mapping Explained

Miłosz Michałowski-Żuk Customer Experience Manager

Startup PFR

The startup.pfr.pl website has been launched! We are truly proud to be a part of this project as the authors of its UX and graphic design.

Overview

Client

The startup.pfr.pl website has been launched! It is a hub for information concerning startups and young innovative companies who are looking for funding, seeking mentorship, acceleration programmes, or other forms of support from public programmes. We are truly proud to be a part of this project as the authors of its UX and graphic design.

 

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Background

Previously, information about funding and mentoring opportunities for startups was scattered across several platforms. The objective of the Polish Development Fund was to create a single space devoted to the startup ecosystem in Poland. Future Mind was responsible for the final website design, but our path to this stage led through the wide-scale UX tasks listed below.

  1. Analysis of pre-existing PFR Group websites with the target user in mind:
    1. content analysis
    2. linguistic analysis of existing texts
  1. Developing the concept of the new platform:
    1. user experience workshops with focus groups
    2. card sorting test
    3. settling objectives for the new software solution — workshops with Stakeholders
  2. Startup.pfr.pl information architecture:
    1. low-fidelity prototypes of the future website
    2. text structure and copywriting — website content creation (descriptions of selected funding programmes)
  3. Delivery of the final design:
    1. mood boards
    2. desktop and mobile Sketch projects
    3. interactive hi-fi mock-ups (Invision app)

 

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Results

  • Determining content organization and navigation adjusted to the target group.
  • Determining the website accessibility guidelines, recommendations concerning analytic tools, content browsing, and acquiring traffic for the website.
  • Creating hi-fi website mock-ups (taking all previous projects into account in terms of content organization, navigation, and the guidelines on graphics) that helped plan and begin software development work.

Starting from today, entrepreneurs in Poland can easily find all the available tools for every stage of their project development — from idea to international expansion.

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