x
operating multinationally
across major Polish cities
and expert customer support
Super-Pharm planned to combine its offline loyalty program with e-commerce and launch a mobile offering to serve customers across multiple channels.
The Client had already asked us for support in creating an appropriate mobile strategy and a product roadmap. Now, it was time to design and develop the state-of-the-art m-commerce application that Super-Pharm needed.
The app would include an online sales feature, which the Client’s customers had asked for, and combine it with the existing loyalty program and offline features. It was time to take a significant first step towards an omnichannel experience.
We used the Client’s branding as our base, but we completely overhauled the look and feel of the existing Super-Pharm website. We ensured that the new design would be in line with the newest trends and the Client’s brand associations.
We performed an iterative UX design process where we constantly communicated with the Client’s Product Manager. Throughout the project, we kept challenging ourselves and the Client to build intuitive processes optimized for a mobile-first user experience.
This allowed us to optimize the design phase and save costs for the Client. At the same time, it made it much easier to maintain consistently high quality across the entire project and would speed up building the frontend layer of the app in the future.
The development phase started as soon as we had created the happy path and designed the main user flows. Building Android and iOS apps for Super-Pharm was an iterative process that took place concurrently with further design work. Our work was organized according to classic Scrum methodology.
The developers collaborated with a project manager, designers, business analysts, and quality assurance specialists in a full-stack environment. This allowed us to continuously receive feedback and respond to the Client’s priorities.
Throughout the process, we conducted two rounds of tests: on a clickable prototype and a production-ready version of the application. This allowed us to gather additional information about user needs and reach insightful conclusions for planning out the product development roadmap. On top of that, it let us confirm the readiness of the MVP version and provided hints for the first rounds of post-MVP tweaks.
The app gained an improved checkout flow, advanced filtering and search capabilities including autosuggestions, detailed order and return tracking, adding opinions and commenting other users’ opinions, express pickup, delivery point maps, and many other minor improvements.
In another major release, we developed Klub Super-Pharm, a loyalty program that allows users to collect points, discover coupons, and apply special discounts. Super-Pharm customers can now use their points to redeem rewards or support charity. We also implemented in-app stories that increase engagement and personalize user experience.
We are now working on new features for Super-Pharm’s app according to the roadmap that we had created during the Discovery Phase and kept updating throughout the project.
e-commerce users buy
through the app
app users per month
coupons activated
in 1 year
stars in App Store
and Google Store
orders placed since
the app launch
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