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and largest player in Poland
across three continents
available in 39 countries
completed annually
LPP reached out to us for support in mobile transformation across all brands, starting with Reserved.
Our goal was to loyalize the brand’s customer base and connect offline stores with the e-commerce offering. We would accomplish this objective by building an omnichannel m-commerce application.
We also discussed what features to introduce and what technologies to use to achieve our ambitious goal of creating a white-label app for multiple brands and markets.
Our first steps were to explore the market and examine the competition. We tracked the existing solutions and composed a detailed analysis of existing m-commerce applications in Poland and Europe with a special focus on customer loyalty programs. We verified their legitimacy and assisted LPP in formulating a data-based mobile strategy.
to better understand their needs and preferences.
Our UX research resulted in:
and worked with the Client’s Silky Coders branch to design a system architecture appropriate for mobile applications. Ultimately, Future Mind’s white-label solution now allows the Client to launch subsequent apps easily and quickly thanks to the flexible, modular, and scalable architecture that we created.
While we were working on the technical elements of this phase, we created the UX and UI of the application. We designed the interface from scratch, but for consistent brand identity, we based our work on the existing website of Reserved – the first LPP brand to receive a dedicated application.
At the Client’s request, we based the m-commerce solution on Magento, as this e-commerce platform was already serving as the backbone of the Reserved website.
we worked with Silky Coders, LPP’s backend team, all throughout the development process. Our QA specialists conducted rigorous tests both during the development and after the application was ready.
Before launch, the app underwent closed tests with a user group that we defined together with the Client. This allowed us to receive feedback for the product and perform a final verification.
Future Mind has supported LPP in becoming one of EMEA’s leaders in fashion m-commerce and retail innovation.
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