Design System and mobile app for Hebe

Before designing the product, we performed an in-depth analysis of mobile technology trends and benchmark analysis.

The reports helped Hebe gain a deeper understanding of the opportunities and challenges they were facing. Our approach to design is always focused on user needs and business goals, so we set the project in motion with a Product Design Workshop to establish our goals and a project timeline for the application.

The main aim of the workshop was to determine the product functionality. We defined the necessary functions and prioritized them using the MoSCoW method. Then, we smoothly proceeded to the next step: mobile app design.

The next step was to engineer the app: a cornerstone of Hebe’s omnichannel customer experience.

Thanks to the analysis we had conducted, we could base ourselves on detailed documentation. Before the development phase, we divided the scope from the analysis stage into two-week sprints according to the Scrum Methodology. It allowed us to keep expanding the product and respond to upcoming changes. Meanwhile, the Client could easily track the development progress on an ongoing basis. 

The app required integration with Salesforce Commerce, which powers Hebe's e-commerce website, and Selligent – a Marketing Automation provider supported by Laurens Coster, one of our business partners. 

Marketing Automation enables Hebe to create personalized content and push notifications to predefined customer segments. Moreover, the Client can now run campaigns that reach SMS channels and appear in the application, effectively reaching specific target groups.

As the public release of the app was growing near, our consultants swung into action to ensure everything would go smoothly.

Our experience in launching mobile applications allowed us to serve as Hebe's partner on many levels: we guided the company through the entire process from both a business and technical standpoint.

We advised our Client on the best approach to launch strategy and helped choose the appropriate methods to ensure high retention. We also planned a product roadmap consistent with Hebe's mobile app vision and their business goals.

The Hebe app is a favorite among Polish customers and drives revenue thanks to its smart design and numerous useful features:

• Simple, intuitive onboarding and easy-to-use interface
• Express, 2-hour product delivery
• New built-in channel for one-on-one communication with customers about offers, promotions, order status, in-store vouchers
• Loyalty management connected to an individual’s account with vouchers and loyalty cards
• Simplified purchase process with features like scan and add to cart