Future Mind’s Advisory team proposed a tailored-made approach to user research that reflected our needs and business goals. The subsequent research process opened our eyes to numerous important insights.

The clever combination of quantitative and qualitative research employed by Future Mind allowed us to understand user needs and expectations both across segments and boiled down to accurate, relatable personas that now help us move towards our goals with an even stronger focus on our customers' best interest. Throughout the process, the Advisory team was highly involved and regularly delivered key resources, including market analysis and benchmarks.

Collaboration with the Future Mind Advisory team was invaluable in developing Maczfit's digital transformation strategy. Advisory team worked with both business and technology to understand business challenges and ensure that technology meets business needs.

The team's flexible, iterative approach throughout the collaboration allowed us to both gain a comprehensive understanding of our current situation and receive actionable recommendations for driving our goals forward. We specifically value the realism of Future Mind's suggestions, their clear prioritization, and the extensiveness of the research that clearly underpins them.

The Capability Model and technological recommendations that we received reflect a depth of insight that translated into a tailored set of software solutions and best practices perfectly suited to our needs, ambitions, and scale.

Future Mind Advisory team prepared and conducted for us a research on how people use new technologies in the health and beauty market. They naturally focused on the use of mobile apps. This research provided us numerous important insights and helped us to create our mobile app vision and strategy.

Crafting impactful yet realistic, easy-to-implement recommendations is definitely something we appreciate about our collaboration with Future Mind's Advisory experts. However, what's even more impressive is how they reached and validated their conclusions. The team both studied different stakeholders’ needs and expectations before proposing business hypotheses and took the time to validate them through additional research afterward, all this while applying a broad range of approaches and techniques that left no room for doubts.

Additionally, we found it inspiring how Future Mind transformed cutting-edge behavioral economics mechanics and tactics into practical recommendations that allow us to improve our capabilities of addressing business challenges while implementing significant changes.

When we needed assistance in grasping market trends and understanding the entire vertical of the Human Capital Management tools, the Future Mind Advisory team stood out with their commitment and meeting approach. They delivered all the information in a straightforward manner, facilitating the development of our employee lifecycle. They also prepared comprehensive research on market standards and a list of actionable points to gain a competitive advantage.

We started our cooperation with the Future Mind Advisory team with well-defined objectives: improving app retention and fostering customer loyalty. They went above and beyond our expectations by developing a loyalty-boosting mobile application strategy. Thanks to insightful workshops that emphasized business aspects, we collaboratively shaped a game plan in line with our goals.

The Advisory team kicked off the project with an in-depth current state analysis and a benchmarking analysis of 50 mobile applications from around the world. This extensive benchmarking not only widened our perspective but also paved the way for building long-lasting customer loyalty. Future Mind provided us with actionable insights as well as a list of functionalities that should be implemented as a priority.