including Lech, Tyskie, Książęce, Żubr
honored during the prestigious International Brewing & Cider Awards
Kompania Piwowarska had been collecting user data for many years in a number of ways, especially through organizing online competitions.
However, much of their data was collected by various external agencies, making it challenging to obtain and draw conclusions.
Our goal was to make sure the Client would soon be able to take full advantage of the results of their investments in data collection efforts.
To make the task easier for the Client, we embarked on a mission to reorganize their data collection and management system and prepare it for new policies optimized for the cookieless world.
Our first step was to organize workshops for both key stakeholders and employees of the Client. We aimed to raise awareness about the crucial role of data in today's world and to explain the significance of first and third party data, cookies, the cookieless world, customer data platforms, data management platforms, and customer relationship management.
To ensure the Client's organization gained a comprehensive understanding of the data, we invited specialists from various departments to the project.
Additionally, we assisted employees in reporting on the customer data and provided advisory services to prepare the company
for implementing a customer data platform.
During our collaboration, we discussed potential use cases and ideas for leveraging data with the Client. We also explained the timeline for upcoming changes to third party cookies and examined reactions and strategies of Kompania Piwowarska’s competitors.
Additionally, we analyzed the growing consumer awareness regarding privacy concerns and explored the single customer view approach.
We also evaluated various data sources and identified
the ones that were compatible for integration with a customer data platform.
As an end-to-end solutions team, we partner with Clients to help them understand their customersAll services