Top Trends Shaping the Future of Mobile Retail
In 2024, the average person spends 5 hours a day on a mobile device. While a big chunk of this time is dedicated to scrolling through social media and browsing web portals, statistics show that consumers have also come to love mobile shopping.
For retailers, adopting m-commerce isn’t just a strategic choice; it’s a must. What’s in store for mobile retail? Download the e-book we co-created as part of the Solita group to discover 7 trends that will shape the future of m-commerce.
About
Take a glimpse into what’s trending
In early 2024, the number of unique mobile phone users reached 5.61 billion. According to the latest GSMA Intelligence data, 69.4% of the world's total population currently utilizes mobile devices.
Around 70% of Nordic e-commerce consumers shop online on mobile. The Nordic e-commerce industry's value surpassed $40 billion in 2023 and is expected to reach nearly $56 billion by 2027. In this ever-evolving landscape, mobile apps are a sure-fire way to improve results and increase customer lifetime value in retail – as long as you choose the right strategy and trends for your organization.
Download the e-book to uncover trends that will influence the future of mobile retail. Explore the innovative solutions and features adopted by leading brands, and discover tips to enhance customer engagement and loyalty.
What’s inside?
If you aim for better results in 2024 and beyond, there's no better approach than embracing a mobile retail strategy.
Secure your copy of the e-book and gain access to:
- Global data on why mobile is a must
- 7 trends shaping the future of mobile commerce
- 4 directions to master your organization's strategy
- 17 inspiring benchmarks and 6 case studies to improve CX, loyalty, and revenue
7 mobile retail trends to watch
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Phygital
Explore the rise of phygital and gain insights into how leading brands are expanding physical spaces for exceptional in-store experiences, setting new standards for customer engagement.
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Digital wallets
Discover the transformative potential of digital wallets that integrate loyalty programs, contactless payments, and discount redemption to revolutionize the checkout process.
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AI-outfit styling
Uncover the transformative impact of AI and VR on fashion styling and shopping experiences. Discover how personalized recommendations and virtual try-ons elevate customer satisfaction.
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Visual search
Unlock the power of visual search technology to revolutionize online product discovery. See how the right product recommendations can increase sales conversions and revenue.
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Data-driven green shopping
Gain insights into how brands leverage mobile apps to encourage mindful shopping habits, promote transparency, and incentivize eco-friendly purchases through rewards programs.
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Dating & social media app culture
Adapt to the visual-first mindset shaped by dating and social media apps. Learn how captivating content, swipe-based browsing, and short-form videos can enhance product discovery.
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Post-purchase experience
Learn how to create exceptional post-purchase experiences that keep customers engaged. Explore innovative strategies and functionalities that turn one-time buyers into brand advocates.
The number of mobile internet users increases year by year
About 60% of people worldwide rely on mobile devices to access
the Internet. In dynamic markets like Asia, this figure climbs to 70%, while in Africa, it surpasses 75%.
Moreover, 88% of today’s customers can’t imagine online shopping without the convenience, intuitiveness, and efficiency guaranteed by mobile apps or websites.
Changing consumer habits drive m-commerce sales growth
The retail landscape is transforming rapidly, with mobile commerce projected to reach a staggering $856 billion by 2027.
This monumental growth underscores the shift towards mobile-first shopping experiences.
Retailers adopting mobile platforms aren't just reaching more people; they're also providing unbeatable convenience and efficiency.
One digital product for all – super apps are on the rise
By 2027, half of the world's population will be using super apps
on a daily basis. These all-in-one solutions reshape consumer expectations by seamlessly integrating services within a single app, streamlining daily tasks and interactions.
For retailers, super apps are a prime opportunity to deepen customer engagement and cultivate loyalty on an unprecedented scale.
Don't miss the opportunity to gain a competitive edge in the dynamic market and master proven strategies for mobile retail success.
