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and largest player in Poland
across three continents
available in 39 countries
completed annually
LPP was aiming to implement a data management solution, with an initial preference for a customer data platform.
As the company was exploring possible options, we set out to recommend the best course of action for its needs.
We had already collaborated with LPP for a long time and developed mobile applications for its two leading brands, so we understood the Client’s situation and potential. When the company reached out to us, we started researching appropriate data management systems.
However, we quickly realized that a typical customer data platform might not be the optimal solution for LPP. The returns on such an investment would only materialize many years down the line, while consuming IT resources in the meanwhile. Our Solutions department noticed the potential for a highly profitable pivot.
After crunching the numbers, our consultants suggested that LPP consider tools with defined business applications instead of undertaking a long-term project with unclear business goals.
We analyzed the possible options and decided to recommend Dynamic Yield: a data-driven hyper-personalization platform that would both deliver immediate results and facilitate introducing improved data management policies.
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State-of-the-art hyper-personalization platform
Provides personalized, optimized, and synchronized experiences
Five-Time Leader in Gartner's Magic Quadrant for Personalization Engines
and categorizes customers into extremely precise segments based on behavior and preferences. The solution makes it possible to serve users with highly personalized offers and communications, which improves customer satisfaction and increases purchase probability.
Shortly after we connected the two parties, LPP decided to put the solution to the test. Dynamic Yield promised to deliver results in a short period of time. Another important argument was that DY provided a remarkably intuitive interface. This made it possible for business specialists to manage the system without much support from IT experts.
Throughout the two companies’ collaboration, Future Mind experts have been there to facilitate the process.
Our business analysts helped LPP understand what was possible to achieve with DY and how its apps’ frontend and backend layers would need to be adapted. Then, our software engineers integrated Dynamic Yield’s API with LPP’s Android and iOS applications
on the frontend.
by collaborating with the company’s IT division, Silky Coders.
Our responsibilities have included tracking the performance of Dynamic Yield-enabled marketing automation. Our product designers have also designed campaign visuals.
Initially, LPP only decided to implement Dynamic Yield for the company’s two main brands in Poland. By now, the technology is used by all five brands in all international markets that LPP sees as significant. The company has dedicated specific employees and entire teams to unleashing the tool’s full potential both in business and technology departments.
Future Mind has supported LPP in becoming one of EMEA’s leaders in fashion m-commerce and retail innovation.
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