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Digital Advisory E-commerce
Izabela Franke
Digital Advisory UX research
Jakub Nawrocki
Digital Advisory UX research
Maciej Cieślukowski
Growth Business Data
Michalina Leśniak
Digital Transformation Digital Advisory
Maciej Cieślukowski Emilia Adamek
People Values
Tomek Jurek
Explore all insights

Featured Insights

Automating Super-Pharm’s product content with AI

super-pharm logo svg x Future Mind
CS_Main banner_Super Pharm

Client

Health & beauty chain

operating multinationally

75 locations

across major Polish cities

Premium offering

and expert customer support

Industry

Health and beauty Retail

"We are very satisfied with the outcomes. The efficiency of the solution surprised us. We were 20x faster than with the manual work. And the cooperation with Future Mind was flawless. Always on time, always coming up with new ideas, a true partnership."

maciej maćkowiak

Maciej Maćkowiak

lead product manager @Super-Pharm

Objective

As Super-Pharm was implementing a Product Information Management, the company faced a need to categorize and attribute 30,000 products in total.

We could immediately see that with the current breakthroughs in AI, large language models could be used to expedite the process and get rid of manual product attribution.

Given our existing relationship with the client, we brought this up to Super-Pharm and were met with positive reception towards the idea of automating a resource-consuming process. So, we quickly got down to work.

CS Super Pharm

Challenge

  • Speed up implementation of a new Product Information Management solution
  • Batch automated attribution for 30,000 products
  • Optimize a time-consuming, manual process with AI
  • Implement a solution based on large language models

Scope of work

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Generative AI

  • Large language models
  • Process optimization
CS_Image_Super Pharm

Assigning attributes to 30 000 products is not an easy feat – unless you automate it with AI.

In the process of implementing a Product Information Management Super-Pharm created new product categories and product attributes to bolster its information architecture and make search easier for users.

The product base contained 30,000 products in total, though, and in these new circumstances, they would all need to have attributes assigned in accordance with the new attributes and category tree. Super-Pharm lacked a tool that could make this overwhelming task easier to ensure the implementation could happen according to the ambitious schedule.

As Super-Pharm’s trusted partner, we were aware of the situation and quickly saw potential for an impactful AI project.

We knew the company already had plenty of data on their products, like current product descriptions and categorizations based on information from Super-Pharm’s e-commerce.

This led us to believe that large language models could be the ideal solution for Super-Pharm's challenge. We fed essential details such as the new category tree, attribute sets, product descriptions, and other parameters to a GPT model, which then estimated attribute values using custom prompts.

This approach allowed us to manage large volumes of repetitive tasks much more efficiently and quickly compared to relying on an external agency.

CS Super Pharm 3

We chose LLM technology to analyze product-related content and infer values for new attributes.

We started by building a proof of concept, which quickly demonstrated strong matching efficiency with potential for further improvement, highlighting significant time-saving opportunities. The initial accuracy in attribution was 40-50%, a promising foundation for further refinement and development.

After enriching the model with data, we leveraged Django, a Python framework well-suited for this task, to develop a basic content management system where users could define allowed attributes and review AI-generated assignments.

Attributes, along with other crucial data such as product details and descriptions, can be added manually or imported from Excel files. This functionality was widely utilized during the PIM implementation, significantly accelerating the processes of data import and export.

One request, or one product, is handled mere seconds, so a few work days were enough for a project that would take weeks if performed manually.

By deploying a large language model to analyze product descriptions and automate attribute assignment, we significantly reduced the manual workload and accelerated the implementation of Super-Pharm Poland’s Product Information Management system.

This solution not only streamlined the process but also freed human employees from the tedious and error-prone task of manual data classification, minimizing the risk of mistakes and improving overall efficiency.

The LLM not only followed instructions but also suggested additional attributes,

demonstrating the synergy between human insight and AI's analytical capabilities.

To ensure consistency in information architecture, the algorithm was constrained by pre-established categories. However, it was also allowed to share additional suggestions with the team, leading to valuable recommendations.

After analyzing thousands of products, the model identified missing tags that could enhance user navigation, many of which were ultimately incorporated into Super-Pharm's official categorization.

Results

By leveraging generative AI, Super-Pharm efficiently completed product attribution for up to 30,000 products in record time.

This impactful project demonstrated the transformative potential of new technology for process optimization, and we look forward to helping Super-Pharm achieve even greater business results with cutting-edge artificial intelligence in the future.

  • Substantial cost savings
  • Reduced manual workload
  • Faster time to market
  • Foundation for future AI integration

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jacek dogadalski>

Jacek Dogadalski

Business Development Lead
jacek dogadalski

Jacek Dogadalski

Business Development Lead
Żabka Jeronimo Martins LPP YouGov Virgin mobile Generali Singify Super Pharm
We engineer
digital business

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