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This is your path to an app that brings results

And you can count on our support no matter the stage

Launching a mobile app is a huge challenge, but also just the start of a never-ending journey.
To maximize your results, you must continuously optimize your product to answer
changing customer needs and market conditions.

We will support your app's performance at every stage
to help you achieve your business goals.

Żabka Jeronimo Martins LPP Virgin mobile Generali Singify

Let’s turn your challenge into
a success story

Journey
DURATION · 4 weeks

How can a mobile app bring value to your business?

Our solution: Mobile app activation assessment

We will evaluate the business assumptions and IT architecture necessary for developing a successful mobile application.

organizational BENEFITS
  • Align mobile app features with stakeholder needs
  • Develop a compelling business case for mobile app investment
  • Gain insights into industry trends and competitor strategies
  • Ensure IT infrastructure readiness
THIS SERVICE IS FOR YOU IF
  • You have high mobile traffic (at least 50%)
  • You have a strong competitor with a mobile app
  • You want to increase customer loyalty
  • You want to boost cart value
  • You experience a high bounce rate on your mobile website
what we will do for you
  • Analyze industry and competitor mobile apps
  • Assess IT readiness and map your digital ecosystem
  • Research stakeholders' needs and expectations
  • Collaboratively develop a mobile app business case
Journey
DURATION · 8 weeks

What mobile app should you build?

Our solution: App starter

We will conceptualize and define the unique differentiators of your future mobile app based on your requirements.

organizational BENEFITS
  • Accelerate and enhance MVP development with expert guidance
  • Strengthen brand competitiveness
  • Enhance user loyalty and ensure high app retention rates
  • Drive increased sales and frequency of purchases through the mobile channel
THIS SERVICE IS FOR YOU IF
  • You want to build an app but are uncertain about necessary functionalities
  • You have an app and seek to differentiate it in the market
  • Your business operates in a highly competitive market and aims to stand out
  • You intend to develop a robust digital product that aligns with current trends and consumer needs
  • You aim to increase customer loyalty and encourage repeat business
what we will do for you
  • Analyze direct and indirect brand competition and industry trends
  • Conduct user research to identify customer needs and barriers
  • Recommend unique functionalities to differentiate your app
  • Evaluate initiatives based on impact and required effort
Journey
DURATION · 2 weeks

Does your mobile app concept address user needs?

Our solution: Concept validation

We will validate your digital product or concept.

organizational BENEFITS
  • Minimize risk and uncertainty surrounding your app concept
  • Generate long-term cost savings
  • Make informed decisions on product direction supported by real user needs
  • Refine your concept based on fresh insights from research
THIS SERVICE IS FOR YOU IF
  • You aim to launch a new product that resonates with customers
  • You need to validate an idea before committing to development
  • You seek validation for a planned change across entire products or individual processes
what we will do for you
  • Test your product concept with users
  • Evaluate 2-4 alternatives to identify the optimal version
  • Employ qualitative, projective techniques to uncover deeply seated user needs
  • Prepare a report with product recommendations
Journey
DURATION · 4-6 weeks

How can you optimize user flows?

Our solution: Information architecture

We will assess and redesign your app's information architecture to enhance UX and drive business outcomes.

organizational BENEFITS
  • Enhance user experience
  • Optimize user flows
  • Increase conversion and retention rates
THIS SERVICE IS FOR YOU IF
  • You are developing a new digital product
  • You want to take your user experience to a new level
  • You face challenges with sales funnels and/or low user satisfaction
  • You want to improve conversion and retention rates
what we will do for you
  • Validate current information architecture through user research
  • Test and compare 2-4 alternative architectures
  • Design and test information architectures using quantitative and qualitative methods
  • Develop a new, user-validated information architecture
Journey
DURATION · 2 weeks

What metrics should be your focus?

Our solution: Data-driven mobile app

We will assist you in selecting and defining key performance indicators (KPIs) for your mobile app.

organizational BENEFITS
  • Monitor your app's efficiency
  • Identify usability errors at an early stage
  • Enhance the effectiveness of marketing efforts
  • Reduce shopping cart abandonment rates
THIS SERVICE IS FOR YOU IF
  • You want deeper insights into your users
  • You aim to increase revenue from your mobile app
  • Your goal is to boost customer lifetime value
  • You seek to activate the mobile channel effectively
what we will do for you
  • Facilitate KPI formulation workshops (2 sessions of 4 hours each)
  • Translate business objectives into a customer journey map
  • Determine the app's key points
  • Define methods for data collection and ongoing KPI monitoring
Journey
DURATION · 4 weeks

How can you quickly gain a competitive advantage?

Our solution: Features benchmarking

We will analyze market functionalities in comparison to user expectations and competitor activities.

organizational BENEFITS
  • Tailor your app to user needs
  • Enhance your product development roadmap with expert insights
  • Achieve a competitive edge
  • Boost user loyalty and increase app engagement
THIS SERVICE IS FOR YOU IF
  • You want to extend your app with new features
  • You lack a clear development direction
  • You aim to align your product with consumer needs
  • You seek to increase app revenue
what we will do for you
  • Conduct features research
  • Conduct user research
  • Conduct trend research
  • Map and prioritize features
Journey
DURATION · 3 weeks

How can you build market-leading user experience?

Our solution: Comparative UX research

We will analyze your app's user experience in comparison to competing products.

organizational BENEFITS
  • Identify effective and ineffective UX practices, along with opportunities and threats in product development based on user expectations
  • Understand the differences between market solutions, emphasizing unique features and their impact on UX
  • Develop market-leading UX grounded in validated user needs
THIS SERVICE IS FOR YOU IF
  • You aim to enhance your digital solutions' competitiveness
  • You need UX-focused market analysis
  • You strive to create the best UX on the market based on verified user needs
what we will do for you
  • Test selected apps with users
  • Compare UX across processes, solutions, functionality, and look & feel
  • Verify user needs at different usability levels
  • Prepare a comprehensive report with UX optimization recommendations
Journey
DURATION · 8 weeks

How can you achieve synergy between online and offline channels?

Our solution: Phygital audit

We will redesign your user experiences across a multi-channel brand ecosystem.

organizational BENEFITS
  • Enhance customer satisfaction through improved experiences
  • Improve brand sentiment, customer loyalty, and CLTV
  • Attain competitive advantage in a highly competitive market
  • Increase conversion rates and customer retention
THIS SERVICE IS FOR YOU IF
  • You aim to optimize the use of multiple sales and customer communication channels
  • You want to increase customer loyalty
  • You seek to boost conversion rates and shopping cart values in physical stores
  • You need to activate specific customer segments
what we will do for you
  • Conduct ethnographic research of users at physical points of sale
  • Map the current phygital customer journey of your product
  • Benchmark phygital solutions aligned with company business goals
  • Propose product functionalities to enhance the phygital experience

Future Mind, a member of the Solita Group, is an award-winning Digital Advisory & Delivery company
specializing in mobile app strategy and development.

With over 15 years of experience and a team of 200+ professionals, including technology consultants, developers, and UX/UI designers
we excel in creating innovative digital products for leading brands and maximizing their results.

Let's talk

Contact us via the form or send us an email at
Kacper Urzykowski

Kacper Urzykowski

Digital Strategy Manager
We engineer
digital business

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