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First half of 2024 hasn’t been kind to Polish retailers
Two-thirds of Polish retailers think the industry's performance
in the first half of 2024 was weak or average. Can experts spy
a silver lining on the retail horizon?
Download the seventh edition of Barometr Retail, a regular survey by Future Mind, to learn more about the retail landscape and see how retail and technology experts assess the latest industry changes.
Opportunities and challenges for the retail industry – what do experts plan?
Nearly 79% of retailers point to rising operating costs as the greatest challenge facing the Polish retail sector. Respondents also cite the uncertain geopolitical and economic situation among the problematic issues.
On the flip side, experts identify the primary opportunities for retail in the use of AI to personalize products, services, and marketing communications, as well as in the development of m-commerce and mobile solutions. What are the AI and IT investment plans of Polish companies for 2025?
Retailers vs consumer data. Is monetization the key to growth?
Just under 50% of Polish companies have a consumer data strategy, with only one in ten lacking one or not planning to create one. However, will recognizing the importance of data be enough
for retailers to take action and monetize consumer insights
in the coming quarters?
Download Barometr Retail to find out:
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