A partnership between D-Marin, the selection of premium marinas across the Mediterranean and Gulf regions, and Digital Advisory & Delivery company Future Mind has set a new standard of digitisation in the marina sector. D-Marin’s new digital ecosystem created by Future Mind is enhancing the way yacht owners and enthusiasts experience D-Marin’s premium services - from customer experience analytics and the deployment of mobile apps to a marina management platform and innovative IoT-based solutions.
D-Marin, with a rapidly expanding selection of premium marinas, saw an opportunity to unify operations and elevate the guest experience by utilising innovative technology. To sustain the company’s dynamic growth and maintain the highest quality of service, D-Marin decided to implement a digital transformation across its operations, partnering with Future Mind, a technology expert in designing and implementing advanced digital systems.
The collaboration began with an analysis of the overall experience at a D-Marin marina from the perspective of both customers and employees and assessed all communication channels. This identified customer experience opportunities, including simplifying the booking process, providing clearer information on availability and pricing, and aligning online communication. Building on this research, a customer journey map was created, along with change recommendations and a proof of concept for a digital booking platform.
The marina’s first MVP booking system was enthusiastically embraced by customers, with 20 percent of all orders completed entirely through the digital platform.
– The cooperation with D-Marin, which began almost 5 years ago, fits perfectly with our plans for overseas expansion and confirms the comprehensive nature of the offer that Future Mind proposes to organizations in need of full digital transformation. The digital products we are supplying to D-Marin are also an example of how experience gained in the retail industry, among others, translates to completely different sectors of the economy. For us, it also proves that we are well-positioned in the pan-European IT services ecosystem and can freely operate in any country, fitting in with the value propositions of Solita, with which we merged in December 2023 – comments Tomasz Wozniak, CEO at Future Mind, a Solita company.
Based on the developed action plan, Future Mind implemented a comprehensive digital ecosystem for D-Marin. A key component of the system is an integrated marina management platform, providing real-time operational control.
This has enabled the launch of customer-facing solutions, including a web platform and mobile app (for Android and iOS). These tools offer features such as electronic berth reservations, online check-in, access to documents and order history, stay management, and the ability to use marina infrastructure - such as energy and water - through integration with smart pedestals.
A tool for marina teams was also designed to streamline operational and maintenance tasks, enable rapid incident response, and facilitate communication with IoT sensors. By integrating Sense4Boat technologies, the system provides continuous monitoring of vessel conditions. The sensors track temperature, smoke, battery status, and bilge water levels alert yacht owners to potential hazards while allowing marina staff to respond promptly.
– We’re proud to be setting new standards through our investment in technology and IT infrastructure to enrich the customer journey with innovative solutions. It has empowered us with new capabilities to transform how we engage with customers and enabled us to maximise the full potential of our marinas – says Matthias Gehring, Chief Digital Officer at D-Marin.
Both parties view the project as a strategic relationship. Future Mind goes beyond technology development, offering advisory support and assisting D-Marin in planning further expansion and new product initiatives.
– From the beginning, we knew that this project went beyond a classic technology implementation. Together with the D-Marin team, we have built something that really changes the way the entire industry operates - from customer experience to internal operations and growth strategy. It's a collaborative model in which technology serves a specific business purpose - and delivers tangible results – sums up Tomasz Wozniak, CEO at Future Mind, a Solita company.
