x
and largest player in Poland
across three continents
available in 39 countries
completed annually
The launch date was approaching for the m-commerce application that we had developed for Reserved, one of LPP’s leading brands.
The Client decided to use our Advisory services to gain a deeper understanding of its customers and plan out a roadmap for the app’s further development.
The Reserved app was planned to launch in a few months, and the Client needed to plan out a roadmap of future development based on up-to-date information about the market situation and customer preferences.
During the workshop, we presented a set of industry benchmarks and inspirations. Then, we organized a brainstorming session and collaborated with LPP decision makers to prepare an initial roadmap and conceptualize features to be introduced.
We recruited twenty participants who were either current of potential Reserved customers and organized UX research sessions composed of in-depth interviews and usability tests.
Our goal was to understand their preferences and motivations, verify the app’s current usability, and validate the feature ideas we had envisioned during the workshop.
We built a detailed profile of the Reserved customer persona and analyzed her needs, preferences, and behaviors across eight online and offline touch points.
Based on the usability tests that had the users interact with the soon-to-be-launched application, we prepared a list of recommendations with design tweaks that would improve online and offline customer experience and streamline the customer journey.
The information we gathered during the workshop with stakeholders and in-depth interviews with potential customers allowed us to compare the two groups’ visions.
We analyzed the initial roadmap we had co-created with LPP decision makers and prepared recommendations on which features were the most crucial and should be prioritized in future development.
We also provided suggestions for composable commerce solutions that could be implemented to extend the app’s functionality.
Future Mind has supported LPP in becoming one of EMEA’s leaders in fashion m-commerce and retail innovation.
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