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Growth Business Data
Michalina Leśniak
Digital Transformation Digital Advisory
Maciej Cieślukowski Emilia Adamek
People Values
Tomek Jurek
Digital Advisory Customer Experience Technology
Izabela Franke
Digital Advisory CX Strategy Retail
Jakub Nawrocki
Digital Transformation Retail
Paweł Wasilewski
Explore all insights

Featured Insights

Striking responsive website design for Orange

Orange logo x Future Mind

Client

287 mln customers worldwide

International telecom giant

300k Orange Flex users

in Poland

Industry

Telecom Retail

Objective

Orange Flex, Orange’s subscription service, is a state-of-the-art way to access telecommunications services that combines the benefits of long-term contracts and pay-as-you-go SIM cards.

Orange needed a visually appealing promotional website that would convince visitors to try the Orange Flex service and download the app used to activate the number and manage the subscription.

We took up the challenge and set out to design a beautiful website and support Orange in optimizing the existing information architecture.

orange flex presentation module 1

Challenge

  • Design an attractive website that captures the magic of the Orange brand
  • Maximize conversion rates
  • Ensure design responsiveness on both web and mobile
  • Advise Orange on information architecture

Scope of work

Explore all our services

Product design

  • UX Design
  • visual design
  • animations
  • web design
Orange Flex full width(1)

Our designers immediately loved the idea of working with Orange’s cult orange-and-black branding and saw a huge potential in the Orange Flex website.

Our experts’ suggestions were met with enthusiasm already during the tender process, so after officially launching our collaboration with Orange, we continued expanding on ideas we had already confirmed with the Client.

Orange Flex 1

One of our main goals was to create an exciting design

that would feel relatable to Gen Z and young Millennials: Orange Flex’s main target segments.

In order to achieve that, we needed to improve information architecture and come up with pays to communicate Orange’s offering in a concise yet dynamic way, with storytelling and eye-catching visuals.

Orange Flex 2

We sprinkled beautiful animations throughout the website,

building refreshing microinteractions into the user experience to make every visit on Orange Flex feel engaging and compelling.

Throughout the entire project, we maintained a close collaboration with Orange’s product owner, business stakeholders, UX team, and copywriter. We combined our expertise with their in-depth knowledge of the business to find the best possible way to communicate the benefits of Orange Flex to the target audience.

One of the main needs expressed by the Client was creating a dark mode for the website to emphasize the technological quality and visual attractiveness of its interface. As we set out to tackle this issue and create suitable visuals, our designers made the suggestion that dark mode should be the default for the website.

Orange Flex 3

The Client quickly agreed with our recommendation:

Orange’s orange-and-black color scheme is a great fit for a striking website, and the high contrast between the two hues makes for a highly readable composition.

Our experts prepared all the necessary components for both dark and light mode. We maintained close contact with Orange’s frontend team and built up an impressive synergy to make sure our work would enable fast and easy development on a later stage.

Thanks to the high level of consistency and parametrization of our resources, it was possible to provide both light and dark mode not only on mobile, which is an industry standard, but also on the desktop version, which is still a fairly rare occurrence.

Results

The new Orange Flex website looks stunning.
Thanks to the full responsiveness of our design,
Orange customers can get to know the Orange Flex
offer conveniently no matter their preferred device.

  • New design optimized for the target audience
  • Exciting, eye-catching animations
  • Revamped information architecture
  • Original, dark mode-based visuals that match the Orange Flex brand

Future Mind
Services

As an end-to-end solutions team, we partner with Clients to help them understand their customers

All services
03/03

Product Growth & Maintenance

Get in touch with our experts to learn more about the benefits of having us by your side.

lukasz okonski

Łukasz Okoński

Head of Product Design
lukasz okonski

Łukasz Okoński

Head of Product Design
Żabka Jeronimo Martins LPP YouGov Virgin mobile Generali Singify Super Pharm
We engineer
digital business

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