Digital Advisory UX research
Jakub Nawrocki
News Retail Technology
Paweł Wasilewski
Mobile Development Technology
Michał Klimczak
Digital Advisory M-commerce
Izabela Franke
Values People
Tomek Jurek
Digital Advisory E-commerce
Izabela Franke

Featured Insights

Explore all insights
Close
Digital Advisory UX research
Jakub Nawrocki
News Retail Technology
Paweł Wasilewski
Mobile Development Technology
Michał Klimczak
Digital Advisory M-commerce
Izabela Franke
Values People
Tomek Jurek
Digital Advisory E-commerce
Izabela Franke
Explore all insights

Featured Insights

Design system and mobile app development for Super-Pharm

Coop Logo (4) x Future Mind
CS super-pharm app Main banner

Client

Health & beauty chain

operating multinationally

75 locations

across major Polish cities

Premium offering

and expert customer support

Industry

Retail Health and beauty

Objective

Super-Pharm planned to combine its offline loyalty program with e-commerce and launch a mobile offering to serve customers across multiple channels.

The Client had already asked us for support in creating an appropriate mobile strategy and a product roadmap. Now, it was time to design and develop the state-of-the-art m-commerce application that Super-Pharm needed.

The app would include an online sales feature, which the Client’s customers had asked for, and combine it with the existing loyalty program and offline features. It was time to take a significant first step towards an omnichannel experience.

CS - super pharm 1

Challenge

  • Create intuitive UX and information architecture
  • Revamp Super-Pharm’s existing web design into a modern mobile UI
  • Build a robust design system for the Super-Pharm brand
  • Develop a modern mobile app with a scalable, futureproof codebase

Scope of work

Explore all our services

Product Design

  • UX High Fidelity Design
  • design system

Mobile Development

  • Native Android app
  • Native iOS app

Product Maintenance

  • System monitoring
  • Service Level management
CS - super pharm 2

Having already built a product roadmap, we proceeded to design the user experience and visuals for the Super-Pharm app.

We used the Client’s branding as our base, but we completely overhauled the look and feel of the existing Super-Pharm website. We ensured that the new design would be in line with the newest trends and the Client’s brand associations.

We performed an iterative UX design process where we constantly communicated with the Client’s Product Manager. Throughout the project, we kept challenging ourselves and the Client to build intuitive processes optimized for a mobile-first user experience.

super-pharm app

We developed a comprehensive design system for the Super-Pharm brand.

This allowed us to optimize the design phase and save costs for the Client. At the same time, it made it much easier to maintain consistently high quality across the entire project and would speed up building the frontend layer of the app in the future.

The development phase started as soon as we had created the happy path and designed the main user flows. Building Android and iOS apps for Super-Pharm was an iterative process that took place concurrently with further design work. Our work was organized according to classic Scrum methodology.

CS super pharm 3

While developing the application, we used the most modern technological solutions including Jetpack Compose.

The developers collaborated with a project manager, designers, business analysts, and quality assurance specialists in a full-stack environment. This allowed us to continuously receive feedback and respond to the Client’s priorities.

Throughout the process, we conducted two rounds of tests: on a clickable prototype and a production-ready version of the application. This allowed us to gather additional information about user needs and reach insightful conclusions for planning out the product development roadmap. On top of that, it let us confirm the readiness of the MVP version and provided hints for the first rounds of post-MVP tweaks.

CS super pharm 4

After releasing the MVP, we enhanced the application with new features.

The app gained an improved checkout flow, advanced filtering and search capabilities including autosuggestions, detailed order and return tracking, adding opinions and commenting other users’ opinions, express pickup, delivery point maps, and many other minor improvements.

In another major release, we developed Klub Super-Pharm, a loyalty program that allows users to collect points, discover coupons, and apply special discounts. Super-Pharm customers can now use their points to redeem rewards or support charity. We also implemented in-app stories that increase engagement and personalize user experience.

We are now working on new features for Super-Pharm’s app according to the roadmap that we had created during the Discovery Phase and kept updating throughout the project.

Results

The Super-Pharm app was an instant hit and started generating impressive results from day one.

Super-Pharm customers can now enjoy an omnichannel experience with features like:


  • Full m-commerce offering
  • Robust loyalty program with points
  • Redeeming rewards and special offers
  • Express pickup and more


Vector

30%

e-commerce users buy

through the app

Vector (1)

300 000+

app users per month

Vector (4)

850 000+

coupons activated

in 1 year

Vector (3)

4.9

stars in App Store

and Google Store

Vector (1)

1 000 000+

orders placed since

the app launch

Future Mind
Services

As an end-to-end solutions team, we partner with Clients to help them understand their customers

All services
03/03

Product Growth & Maintenance

Get in touch with our experts to learn more about the benefits of having us by your side.

michal klimczak

Michał Klimczak

Head of Mobile
michal klimczak

Michał Klimczak

Head of Mobile
Żabka Jeronimo Martins LPP YouGov Virgin mobile Generali Singify Super Pharm
We engineer
digital business

Subscribe to our insights

A better experience for your customers with Future Mind.

This field is required. Please fill it in, so we can stay in touch
This field is required.
© 2023 Future mind
all rights reserved