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Data audit for Kompania Piwowarska, leader of the Polish beer market
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Client
Leading brewery
in Poland
Owner of popular beer brands
including Lech, Tyskie, Książęce, Żubr
Award-winning company
honored during the prestigious International Brewing & Cider Awards
Objective
Kompania Piwowarska had been collecting user data for many years in a number of ways, especially through organizing online competitions.
However, much of their data was collected by various external agencies, making it challenging to obtain and draw conclusions.
Our goal was to make sure the Client would soon be able to take full advantage of the results of their investments in data collection efforts.
Challenge
- Support the Client in reorganizing their data collection and management system
- Consolidate and organize the collected data in a way that enables better analysis
- Prepare the system for new policies optimized for the cookieless world
- Ensure scalability and adaptability of the new system to accommodate future data privacy policy changes
- Collaborate with various teams and stakeholders within Kompania Piwowarska
to ensure a smooth transition to the new system - Complete the project within a set timeframe and budget while ensuring data security and privacy compliance
Scope of work
Explore all our servicesDigital Strategy
- strategic workshops
- data audit
- strategy definition
- Feasibility analysis
Kompania Piwowarska collected lots of data but run into difficulties trying to orchestrate and organize it.
To make the task easier for the Client, we embarked on a mission to reorganize their data collection and management system and prepare it for new policies optimized for the cookieless world.
Our first step was to organize workshops for both key stakeholders and employees of the Client. We aimed to raise awareness about the crucial role of data in today's world and to explain the significance of first and third party data, cookies, the cookieless world, customer data platforms, data management platforms, and customer relationship management.
We planned a data audit.
To ensure the Client's organization gained a comprehensive understanding of the data, we invited specialists from various departments to the project.
Additionally, we assisted employees in reporting on the customer data and provided advisory services to prepare the company
for implementing a customer data platform.
Thanks to our comprehensive audit, the Client could unleash the potential of data.
During our collaboration, we discussed potential use cases and ideas for leveraging data with the Client. We also explained the timeline for upcoming changes to third party cookies and examined reactions and strategies of Kompania Piwowarska’s competitors.
Additionally, we analyzed the growing consumer awareness regarding privacy concerns and explored the single customer view approach.
We also evaluated various data sources and identified
the ones that were compatible for integration with a customer data platform.
Results
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