Future Mind has accompanied Żabka on the path towards dominance in the CEE convenience store industry
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FULL COOPERATION STORY
Client
Largest convenience store network
in Central and Eastern Europe
10 000+ stores
across Poland
~10M downloads
of B2C mobile app “Żappka”
15.5M customers
across Poland
8000 franchisees
across Poland
50+ autonomous stores
across Europe
Cooperation overview
Background
Ten years ago, Żabka wasn’t even considering having a significant online presence. Now, it is one of Europe’s most innovative and fastest growing convenience store chains as well as an undisputed industry leader in the CEE region.
At a dynamic and ambitious company like Żabka, strategy has to be continuously revised to reflect customers’ changing needs and preferences. Its first major digital transformation challenge was to implement a mobile app with a loyalty program and hyperpersonalized offers.
That was when Future Mind entered the picture – and Żabka has since redefined the meaning of convenience. The company is now well underway executing a remarkable vision of a tech-enabled business that takes full advantage of The Digital.
Our role
Since our first collaboration in 2017, we have supported Żabka across numerous digital transformation ventures by conducting research, providing advisory services, designing digital products, and developing, implementing, and maintaining diverse software solutions.
We contribute to Żabka’s success as an industry innovation leader by inventing creative, ingenious ways to combine different technologies and systems. Our goal is always to bring value, automate and streamline processes, and help the Client build competitive advantages.
Challenges
- How to offer the right products at the right time and maximize revenue?
- How to deliver extraordinary experiences to customers and franchisees?
- How to leverage technology to optimize processes across the whole company?
- How to set trends and sustain a leading market position?
Despite the remarkable success it has already achieved, Żabka has no intention of stopping – and Future Mind will keep supporting it in pushing the boundaries of innovation.
Read more about how we have transformed the convenience store industry with Żabka below.
Cooperation story
Award-winning żappka m-commerce application
We built żappka, an extremely popular m-commerce app that loyalized millions of customers.
Results
- Mobile Trends Awards 2019 Commerce/M-commerce Win and Third Place in the Main Category
- Over 10 million downloads and 4 million active users
Modular shop floor management app for optimizing operations of convenience stores
We built an innovative B2B application with multiple modules that optimize the operations of physical stores.
Results
- Mobile Trends Awards 2022 win in “Mobile-Based Business Solution” category
- Digital Excellence Awards 2022 win in “Transformational Capabilities” category
Design Sprint and prototyping franchise store management solution for Żabka
We helped Żabka conceptualize a B2B mobile solution for franchisees and built working a prototype.
Results
- Validation of Żabka’s franchisees’ needs
- Frappka mobile app prototype
Store management and data analytics mobile application for Żabka’s franchisees
We brought the Frappka concept to life and built an award-winning franchise store management solution.
Results
- Mobile Trends Awards 2018 Main Prize
- Mobile Trends Awards 2018 Special Prize for enterprise mobile application
Żappka Pay, modern fintech solution for the żappka superapp
We built a complex in-app payment solution that integrates numerous systems in a fully secure way.
Results
- Fast and secure in-store payments
- Accelerated in-store customer service for żappka users
Powerful personalization and increased engagement for the 10 million users of żappka
We recommended the right user engagement solution to Żabka and implemented Storyly in the żappka app.
Results
- In-app Stories implemented in two days
- Increased user engagement and virality
After several years of successful cooperation with Future Mind, Żabka is a digital-first market leader that controls a vast superapp ecosystem.
The company’s B2C app, żappka, has been downloaded 10 million times and is used by nearly one-third of people in Poland. It has achieved extreme loyalty by providing a previously unseen level of convenience, providing services like autonomous store self-service, parcel tracking and pickup, coffee subscription, and a transferable internal currency earned by making purchases.
Żabka stores are now highly automated and optimized by a complex AI-based system that helps franchisees manage their operations and assists shop floor employees in performing their tasks. The company also operates 50 fully autonomous stores.
More cooperation stories
Contact us via the form or just send an email at
Jacek Dogadalski
Business Development Lead
