Digital Advisory CX Strategy Retail
Jakub Nawrocki
Digital Transformation Retail
Paweł Wasilewski
Values People
Tomek Jurek
Digital Advisory M-commerce
Izabela Franke
Digital Advisory UX research
Jakub Nawrocki
News Retail Technology
Paweł Wasilewski

Featured Insights

Explore all insights
Digital Advisory CX Strategy Retail
Jakub Nawrocki
Digital Transformation Retail
Paweł Wasilewski
Values People
Tomek Jurek
Digital Advisory M-commerce
Izabela Franke
Digital Advisory UX research
Jakub Nawrocki
News Retail Technology
Paweł Wasilewski
Explore all insights

Featured Insights

Digital Advisory

Human-tech fusion for resilient business evolution

explore our services

As a customer- and product- centric consulting team, we empower businesses to gain a competitive edge like never before.

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Who are we?

Imagine having a team of data-driven strategists,
tech-savvy experts, customer experience specialists,
and innovative minds at your disposal.

That's Future Mind's Digital Advisory team. 

With years of experience under our belt, we’ve mastered the art of translating business, CX, and tech knowledge into tangible solutions that drive growth in the digital space.

We focus on both strategies that yield long-term results and activities that drive operational excellence today.

Being equally client- and product-centric is our superpower, what's yours?


How can we help?

In the digital age, great products alone won't cut it; businesses must excel in customer experiences and leverage
the power of data to stay competitive.

No matter your industry, size, or goals, our Digital Advisory team is here to
help you find solutions tailored to your business needs. Whether you're a budding startup or a well-established enterprise, we've got the map to navigate your digital journey.

01 / 04

Design effective strategies

Our core expertise lies in creating data-driven digital strategies that fuel business growth and increase customer lifetime value. Let us map out your path to success with a blend of innovative ideas, business expertise, and a data-driven approach.

02 / 04

Embrace change with confidence

We enjoy leading the way and coming up with practical solutions to complex challenges. Hand in hand, we can blend the realms of tech and business to take your digital business to new heights.

03 / 04

Gain from a strong partnership

We realize our Clients understand their businesses best. That’s why we believe in fostering close collaboration, allowing us to fully comprehend their goals and challenges while creating a powerful synergy that fuels success and fosters a strong partnership.

04 / 04

Elevate customer engagement

Today, outstanding CX is vital to win buyers’ trust and loyalty. We use insights from behavioral economics and multi-touchpoint data, while adhering to best market practices, to build personalized customer journeys that drive engagement and loyalty.

Our strong suit

  • Vector


  • Vector-1

    Customer Experience

  • Vector-2

    Digital Business Ecosystem

  • Vector-3

    Service & Business Design

  • Vector-4

    Customer & Digital transformation

  • Vector-5

    Technology consulting


Looking to innovate your products, enhance market positioning,
or create truly customer-centric solutions?

Research is a vital toolkit
for unlocking deep market insights and driving strategic growth. 

As Digital Advisory, we specialize in:

  • Discovery research
  • Continuous discovery research
  • Research strategy
  • Usability testing
  • Product & service research
  • Comparative studies
Explore our services

Customer Experience

Collecting customer data is a solid start, but do you know what's even better?

Turning that data into actionable insights that will help you increase customer lifetime value, reduce acquisition costs, and gain a competitive edge in the digital landscape.

As Digital Advisory, we help businesses with:

  • Segmentation & personas
  • Customer journey mapping
  • CX strategy
  • Interaction analytics
Explore our services

Digital Business Ecosystem

Customer behaviors and your business are shaped by dynamic market forces.

With us, you can get that competitive edge, and steer your future strategy in the right direction by grasping and leveraging these influences more effectively.

Improve your digital business ecosystem through:

  • Trend analysis
  • Competition landscape
  • Opportunity & market sizing
  • Benchmarking
  • Stakeholder landscape
  • Digital maturity assessment
Explore our services

Service & Business Design

Wondering what's at the heart of creating digital products and services that boost revenue?

Our mix of business, customer experience, and tech competencies will help you turn ideas into results faster, while also reducing your tech debt.

Our areas of expertise:

  • Ideation & scoping
  • Digital brand strategy
  • Innovation roadmap
  • Growth strategies & route-to-market
  • Customer behavior architecture
  • Process design
  • Backlog mapping
explore our services

Customer & Digital transformation

Digital transformation goes beyond technology – it's about blending customer and business insights with innovation.

We're well-equipped to guide you through this change, helping you boost growth, drive customer loyalty, and stay ahead in the market.

Build your digital presence through:

  • Sales & marketing effectiveness
  • Customer data strategy
  • Digital product analytics
  • M-commerce & e-commerce strategy
  • Loyalty program strategy
  • Process optimization
  • MarTech optimization
Explore our services

Technology consulting

Tech usually isn't one-size-fits-all, but there are perfect fits for your business, and we'll help you find them.

At Digital Advisory, we bring together a range of expertise, all in one place, to ensure you get the most out of your technology investments in terms of ROI.

Our areas of expertise:

  • Vendor selection
  • IT architecture
  • Capabilities model
  • IT strategy
explore our services

We'll help you pick and use the best strategy.

get in touch

What our Clients say

Our success is all about the juicy stories told by happy Clients. 

Check out the firsthand experiences of those we have worked with.

Quantitative & qualitative research: personas and customer segments

Urszula Majewska-mini

Urszula Majewska


Future Mind’s Advisory team proposed a tailored-made approach to user research that reflected our needs and business goals. The subsequent research process opened our eyes to numerous important insights.

The clever combination of quantitative and qualitative research employed by Future Mind allowed us to understand user needs and expectations both across segments and boiled down to accurate, relatable personas that now help us move towards our goals with an even stronger focus on our customers' best interest. Throughout the process, the Advisory team was highly involved and regularly delivered key resources, including market analysis and benchmarks.

Digital transformation

Michał Stelmachowski

Head of Product Development, Maczfit

Collaboration with the Future Mind Advisory team was invaluable in developing Maczfit's digital transformation strategy. Advisory team worked with both business and technology to understand business challenges and ensure that technology meets business needs.

The team's flexible, iterative approach throughout the collaboration allowed us to both gain a comprehensive understanding of our current situation and receive actionable recommendations for driving our goals forward. We specifically value the realism of Future Mind's suggestions, their clear prioritization, and the extensiveness of the research that clearly underpins them.

The Capability Model and technological recommendations that we received reflect a depth of insight that translated into a tailored set of software solutions and best practices perfectly suited to our needs, ambitions, and scale.

The health and beauty market

Maciej Maćkowiak-mini

Maciej Maćkowiak

Lead Product Manager, Super-Pharm Poland

Future Mind Advisory team prepared and conducted for us a research on how people use new technologies in the health and beauty market. They naturally focused on the use of mobile apps. This research provided us numerous important insights and helped us to create our mobile app vision and strategy.

In-app communication

Dominika Gofron-mini

Dominika Gofron

consumer app director, Żabka Polska

Crafting impactful yet realistic, easy-to-implement recommendations is definitely something we appreciate about our collaboration with Future Mind's Advisory experts. However, what's even more impressive is how they reached and validated their conclusions. The team both studied different stakeholders’ needs and expectations before proposing business hypotheses and took the time to validate them through additional research afterward, all this while applying a broad range of approaches and techniques that left no room for doubts.

Additionally, we found it inspiring how Future Mind transformed cutting-edge behavioral economics mechanics and tactics into practical recommendations that allow us to improve our capabilities of addressing business challenges while implementing significant changes.

Human Capital Management

Monika Mytkowska-mini

Monika Mytkowska

Kierownik ds. Wdrożenia Projektów Operacyjnych

When we needed assistance in grasping market trends and understanding the entire vertical of the Human Capital Management tools, the Future Mind Advisory team stood out with their commitment and meeting approach. They delivered all the information in a straightforward manner, facilitating the development of our employee lifecycle. They also prepared comprehensive research on market standards and a list of actionable points to gain a competitive advantage.

App stickiness and customer engagement

Piotr Szymczak

Chief Growth Officer, PayPo

We started our cooperation with the Future Mind Advisory team with well-defined objectives: improving app retention and fostering customer loyalty. They went above and beyond our expectations by developing a loyalty-boosting mobile application strategy. Thanks to insightful workshops that emphasized business aspects, we collaboratively shaped a game plan in line with our goals.

The Advisory team kicked off the project with an in-depth current state analysis and a benchmarking analysis of 50 mobile applications from around the world. This extensive benchmarking not only widened our perspective but also paved the way for building long-lasting customer loyalty. Future Mind provided us with actionable insights as well as a list of functionalities that should be implemented as a priority.

Let’s talk

Contact us via the form or just send an email at

izabela franke head of advisory

Izabela Franke

Head of Advisory

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