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Jakub Nawrocki
News Retail Technology
Paweł Wasilewski
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Michał Klimczak
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Values People
Tomek Jurek
Digital Advisory E-commerce
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Future Mind has joined forces with D-Marin to digitalize everything about the marina industry

d-marin logo black x Future Mind

FULL COOPERATION STORY

CS_d-marin_Main banner

Client

Global marina network

with top facilities and services

16 marinas

in the Mediterranean and Gulf region

Operates in 6 countries

on 2 continents

Industry

Travel Yachting

Cooperation overview

d-marin

Background

D-Marin had been expanding its premium marina network for nearly two decades, serving sailing enthusiasts in locations along the Mediterranean coast and in the Gulf region.

As the company’s operations grew in complexity, it became apparent that rapid growth would be hard to sustain without serious modernization.

Marinas all around the world had long organized their work through a combination of paper slips, walkie-talkies, and Excel spreadsheets. However, with 15 locations in the network, the tools that had once been enough were starting to generate unimaginable overhead for D-Marin.

With the support of Future Mind, the company decided to do something unthinkable in the marina industry – sail right into The Digital. Meet the first truly digital marina network in the world.

CS - d-marin - Graphic Template
d-marin-1

Our role

Future Mind stepped in to lead D-Marin through an ambitious digital transformation effort. Our consultants started out by helping the company’s decision-makers understand the needs of all key stakeholders, including the company’s employees and customers.

We collaborated with the Client to create a roadmap for an ecosystem of products that would digitalize its operations. Then, our engineers brought it to life by building and integrating backend and frontend layers of a customer-facing web portal, a B2C mobile app, a B2B mobile app, and a backoffice marina management platform.

Now, as the first phase of our collaboration is complete, nearly all aspects of the D-Marin’s operations are managed by a state-of-the-art system composed of innovative, interconnected software solutions.

Thanks to the combined work of our consultants, designers, engineers, and project managers, D-Marin has gone fully digital.

The company’s guests can book and manage their stays on the device of their choice and control the condition of their boats with IoT sensors. At every berth – for now in Croatia, but soon across the entire network – sailors can scan smart pylons to connect their boats to electricity and running water without the need for assistance.

Field employees know exactly where they’re needed in the marina thanks to our B2B solution, Starflow, which makes working for D-Marin a breeze. Convenient task lists and marina maps facilitate everyday work, and if an emergency occurs on a boat equipped with an IoT sensor, the nearest staff member is immediately dispatched to deal with the problem.

d-marin-2

D-Marin’s office workers can access and manage all this information via an intuitive marina management interface that ties all the systems together.

They have all the time they need for productive work now that so many customers check in and manage their bookings online, without having to line up at the front desk.

On the backend, all D-Marin services are controlled by dynamic algorithms that continuously analyze the real-time state of the marinas and calculate optimal pricing levels depending on dozens of factors. All systems are integrated with the company’s CRM and ERP to ensure decision-makers have everything under control.

The robust software ecosystem delivered by Future Mind has turned D-Marin into the world's most efficiently operated marina network.

d-marin-3

Challenges

  • How to digitalize every aspect of D-Marin’s international operations?
  • How to optimize pricing in a constantly changing environment?
  • How to integrate numerous systems into a unified, balanced ecosystem?
  • How to design a network of products for diverse target groups?


We’ve already taken every stakeholder’s experience to the next level. Now, we look forward to enriching the system with more groundbreaking innovations – shaping the future of the marina industry alongside D-Marin.

Read more about D-Marin’s digital transformation below.

Cooperation story

CS_d-marin

CX analysis, customer journey mapping, and proof of concept

digital strategy discovery & ux research

We helped D-Marin take the plunge into digital transformation by performing a comprehensive CX audit.

Results

  • 24 high-level CX recommendations
  • 1 immensely successful proof of concept
READ CASE STUDY
CS_d-marin-1

Marina management system, the core of D-Marin’s digital marina ecosystem

digital strategy product design Implementation Specs & Plan Web Development

We build an interconnected marina management system and the base of a fully digital marina ecosystem.

Results

  • Digital transformation of the marina network
  • Reduced cost-intensiveness of operations and automation
READ CASE STUDY
CS_d-marin-2

Customer portal and mobile app

product design mobile development web development

We empowered D-Marin guests to book and manage their marina stays from the device of their choice.

Results

  • 20% orders digitized in the MVP’s first sailing season
  • Increased capacity to serve short-term marina guests
READ CASE STUDY
CS_d-marin-4

StarFlow, enterprise mobile app for D-Marin’s field workers

product design mobile development web development

We transformed the D-Marin experience for field workers with an enterprise app that simplifies their work.

Results

  • Real-time data on actual marina conditions
  • Improved work conditions for field employees
READ CASE STUDY

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Get in touch with our experts to learn more about the benefits of having us by your side.

jacek dogadalski

Jacek Dogadalski

Business Development Lead
jacek dogadalski

Jacek Dogadalski

Business Development Lead
Żabka Jeronimo Martins LPP YouGov Virgin mobile Generali Singify Super Pharm
We engineer
digital business

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