2nd most popular in Poland
traded on Portuguese stock exchange
Hebe had already implemented an e-commerce platform but needed to enrich the online offering with a new high-end mobile product.
The company wanted to create an m-commerce app to connect all of Hebe’s touchpoints and leverage the fact that over 60% of online traffic comes from mobile devices.
We joined forces with Hebe to lead the company through the entire mobile app creation process: from the concept and design phase to product launch, maintenance, and further development of additional functions.
The reports helped Hebe gain a deeper understanding of the opportunities and challenges they were facing. Our approach to design is always focused on user needs and business goals, so we set the project in motion with a Product Design Workshop to establish our goals and a project timeline for the application.
The main aim of the workshop was to determine the product functionality. We defined the necessary functions and prioritized them using the MoSCoW method. Then, we smoothly proceeded to the next step: mobile app design.
As the target group pays attention to aesthetics, we kept the importance of flawless UI design in mind throughout the entire process. We created both lo-fi mockups and hi-fi mockups during the design phase to check whether our decisions aligned with the Client's preferences.
We also put great care into ensuring a consistent experience across touchpoints. After the app’s initial launch, we built a design system with reusable components that made further design and frontend work faster and more cost effective.
It allows Clients to plan the project implementation better, ensures that the solution will be optimal from the technical point of view, and reduces the organizational risk related to unforeseen problems.
Thus, we assigned our most experienced Software Architects and Business Analyst to the project. While the design phase was still ongoing, our experts created a technical specification, system architecture, and business specification.
Thanks to the analysis we had conducted, we could base ourselves on detailed documentation. Before the development phase, we divided the scope from the analysis stage into two-week sprints according to the Scrum Methodology. It allowed us to keep expanding the product and respond to upcoming changes. Meanwhile, the Client could easily track the development progress on an ongoing basis.
The app required integration with Salesforce Commerce, which powers Hebe's e-commerce website, and Selligent – a Marketing Automation provider supported by Laurens Coster, one of our business partners.
Marketing Automation enables Hebe to create personalized content and push notifications to predefined customer segments. Moreover, the Client can now run campaigns that reach SMS channels and appear in the application, effectively reaching specific target groups.
That’s why we used the shrive design mindset while designing the loyalty program from the ground up. We constructed it in a way that meets customer needs and rewards existing behavior but, at the same time, entices larger purchases.
We made it easy to re-purchase frequently bought items while also encouraging customers to try out new products, thus helping the Client to accomplish the goal of increasing sales.
Our experience in launching mobile applications allowed us to serve as Hebe's partner on many levels: we guided the company through the entire process from both a business and technical standpoint.
We advised our Client on the best approach to launch strategy and helped choose the appropriate methods to ensure high retention. We also planned a product roadmap consistent with Hebe's mobile app vision and their business goals.
loyalty cards used by Hebe customers
in App Store and Google Store
Main Prize in Commerce category
As an end-to-end solutions team, we partner with Clients to help them understand their customersAll services