Approach

After 6 months of meticulous planning and development we launched the application on two platforms — Android and iOS (two months later also on Windows Phone). Virgin Mobile Club apps allow customers to:

• check the balance and the account expiration date,
• top up the account,
• activate and configure cellular services,
• manage phone numbers assigned to the account,
• collect discounts from Virgin Mobile partners.

Since the product launch, Future Mind is responsible for maintenance of the app and its continuous development synchronised with the evolution of Virgin Mobile offer. In addition, we provide end user support for Virgin Mobile app users in app stores and take care of ASO process across all three platforms.

Results

We have been working with Virgin Mobile for over 3 years. From the very beginning outsourcing the complete service for mobile channel had many advantages for our Client:

• no need for costly and time-consuming team recruitment process,
• immediate kick-off of the development process, without wasting time for forming an in-house team,
• scalability — team size can vary depending on client’s requirements. If the work is less intense team size can be reduced. When a new offer is rolled out and changes need to be implemented fast, we can quickly assign additional team members to speed up each phase of the development process.

In 2017 our work was appreciated by the popular Polish tech news portal AntyWeb, who named Virgin Mobile Club app the best telecom mobile app in Poland, with highest average user ratings and best design.

Together with Virgin Mobile we are continuing our efforts to make the app even better!