Emil Waszkowski
VP of Commercial Development
Not every company needs an app, but chances are, yours would gain more from one than you expect.
If some of your teams still rely on paper forms, inconsistent communication, or time-consuming manual tasks, those are more than annoyances. They’re signs of broken workflows that cost time, money, and energy every day.
Business-to-Employee (B2E) apps aren’t about adding complexity – they’re about streamlining what’s already happening, and doing it better.
So, here’s how to tell if your company is ready and where to start if the answer is yes.
It’s easy to overlook internal inefficiencies, especially when teams find workarounds or “get it done” despite the friction. But over time, that friction adds up.
Manual processes, inconsistent routines, and delayed communication all carry hidden costs:
These aren’t just operational issues – they affect margins, morale, and the customer experience.
The good news: you don’t need a full digital overhaul to make a difference. A simple, focused employee app with a few smart integrations can resolve one painful workflow, unlock efficiency, and set the stage for smarter operations across the board.
If your company is absorbing these costs quietly, it might be time to look for a better way.
You don’t need formal analysis to spot internal friction – your teams are probably already talking about it. If these statements sound familiar, it’s a strong signal that an employee app could make an immediate difference.
If your teams are still filling out paper forms, using clipboards for inspections, or passing instructions verbally, time is being lost every day. Manual tasks create delays, errors, and extra admin work that could easily be avoided.
A simple app can digitalize these routines without adding complexity – and in many cases, make them faster and more accurate.
At D-Marin, field teams once relied on paper checklists and hand-written notes to track daily inspections and respond to emergencies at marinas across nine countries. By launching the StarFlow mobile app, these manual tasks were fully digitalized, enabling workers to receive real-time checklists, report incidents, and update marina conditions instantly.
This shift not only saved time and reduced errors but also improved visibility and coordination, empowering employees who spend their days away from computers to work more efficiently and confidently.
When every location or team member follows a slightly different version of the same process, the result is inconsistent outcomes, frequent retraining, and frustrated managers. This inconsistency can hurt service quality and become a real risk in industries where compliance matters.
A well-designed app standardizes how work gets done by guiding teams through each step in the same structured way.
If your teams rely on sticky notes, WhatsApp groups, or verbal check-ins to stay aligned, things will get missed. Scattered communication makes it hard to track progress and creates unnecessary follow-up work.
Employee apps give you one shared space for structured communication, task reminders, and real-time updates so everyone stays on the same page.
Żabka faced scattered communication across thousands of convenience stores, with shop floor employees and management needing a streamlined way to mark task completion and share context on operational challenges.
The Asystent app transformed operations by delivering a single platform where cashiers receive timely notifications about tasks and can quickly mark them as completed or provide explanations. This streamlined communication helped reduce missed tasks and improved alignment across over 10,000 Żabka stores.
When managers only hear about problems after the fact, performance suffers. You can’t improve what you can’t see – and many teams work in the dark because there’s no system in place to report or track activity in real time.
An employee app with basic tracking or dashboards gives managers live visibility into what’s being done and where things are falling behind.
If it takes weeks to get new hires up to speed – or if they keep making the same mistakes – your processes might be the problem. Confusing or undocumented workflows slow onboarding and increase reliance on tribal knowledge.
An app can walk employees through routine tasks, standardize steps, and shorten the time it takes to become productive.
Not every problem is worth solving with an app. The key is to start small, with one workflow that’s already slowing your team down.
Look for tasks that are:
These types of workflows are often low-hanging fruit – small enough to fix quickly, but impactful enough to show immediate results.
Don’t start with a wishlist of features. Start with the one process your team is already tired of doing the hard way.
Once you’ve found it, you’ll have the foundation for a focused, high-impact pilot app and a clear path to build from.
Even the best use case can stall without someone to lead the charge.
Successful B2E app initiatives often start with an internal champion – someone who sees the problem clearly, cares about fixing it, and has enough influence to make change happen. This isn’t always a C-level role. It could be a team lead, department manager, or field supervisor who’s simply fed up with inefficiency. In larger organizations, it won’t necessarily be a single person.
Look for people who:
Internal champions help keep the project focused, rooted in real needs, and supported where it matters most. Additionally, they're often the best people to assist in product testing and create training materials for other employees.
If you’ve got one, you’re already halfway to a successful rollout.
I. Franke - Head of Advisory
P. Wasilewski - Head of Solutions
K. Borowiec - Business Development Manager
I. Franke - Head of Advisory
