Digital Transformation Services
We live in a digitally empowered
world. The time to act is now - otherwise, you
might miss out on the opportunity to
transform and grow your business.
Stay ahead of digital disruption
In the last 15 years, 52% of the fortune 500 companies have disappeared.
Constellation Research, 2014
80% of customers are demanding new consumption models.
The Economist, 2014
55% of companies without an existing digital transformation program say the timeframe to adopt one is a year or less.
Are Businesses Really Digitally Transforming or Living in Digital Denial, Progress, 2016
Digitally mature firms are 26% more profitable than their peers.
The Digital Advantage: How digital leaders outperform their peers in every industry, MIT Sloan, 2013
Why Digital Transformation?
Digital transformation is an organisational change of approach, which leads to more agile and data-driven decision making, as well as optimising and digitising core business processes. The purpose is to work better and more effectively while providing more value to customers at the same time.
In the digital age, consumers demand personalized services, seamless customer experience, as well as high availability and real-time response. Luckily, the mass adoption of technology makes it all easier. It creates new communication channels and more customer value at the same time. This, in turn, enables your business to scale and grow, while becoming more competitive and attractive to customers.
As your business evolves, improving its efficiency by optimising and digitising core business processes becomes necessary, especially if you want to stay competitive and relevant. To transform your organisation, though, you don’t have to revolutionize everything at once - it might just be a certain function or a process that needs improvement. After all, digital transformation is more about changing your approach, than turning your business upside down in an instant.
The process of Digital Transformation
Value comes in many different forms and can be defined both inside and outside of an organisation. Taking a closer look at the value of customer relationships and the core processes of your business should be a starting point of your Digital Transformation efforts.
When it comes to defining the value you’re providing to your clients, you should begin with analysing the product portfolio. Are there any digital products you could transform or add to your offer, simply to provide better customer experience and gather more insights? This is when it becomes necessary to set strategic priorities, perform business analysis and identify use cases. And we can easily make that happen.
As for the core business processes inside your organisation, you have to examine them closely. The aim should be to spot processes that can be digitised and transformed, and determine what kind of digital tools are needed to ultimately work better and cheaper.
At this stage, we present our findings of both the product portfolio and business process analysis, while also taking into account your competition.
Then, in order to come up with the best concepts for your products, we use Design Thinking and Design Sprints. What for? Design Thinking provides a solution-based approach to solving problems, through an iterative process in which we seek to understand the users, challenge assumptions, and redefine any issues that might arise.
At the same time, Google Design Sprint is based on the understanding of Design Thinking - but it’s a five-day process for answering critical business questions through design, prototyping, and testing ideas with final users and customers.
Because of that, we’re able to assess and advise on how the product will serve your clients or your employees, and what influence it will have on your business - even before its design and development actually begins.
No matter who the final users will be (be it your employees or your clients), we proceed to create the user interface with all the data we have gathered during the previous phases.
Designing the information architecture and collecting user scenarios are crucial to developing an efficient user interface navigation. This, in turn, serves as a foundation for a prototype - an interactive model that closely resembles the final product (in terms of design, layout and navigation), and shows how it will be developed.
It then makes it possible to conduct user tests and gather relevant feedback. In fact, it’s a vital, early-stage process that lends objectivity to the direction of a new product while helping to save time and money before the actual development begins.
Based on interactive mock-ups, we create product specifications (outlining functional and non-functional requirements), establish necessary working resources and a development timetable, and finally give you an estimation on the budget needed for the project.
Having a clear roadmap is only the beginning. It’s equally important to realise that things might not always go according to plan and address the challenges once they come to light. The issues you might encounter when transforming your business are, for example, the necessity to adapt legacy systems in order to meet the demands of new technologically-advanced solutions, handle employee pushback when introducing the changes, and embrace the cloud as a platform for digital transformation.
If you choose the right digital transformation partner, however, you should be able to count on their support every step of the way. When it comes to maximizing the positive impact of digital transformation for your business, we believe in using our expertise and following best practices.
What can you get out of this process?
Market analysis
Understanding both the industry and your starting point will help you refine your vision, convince your team and figure out how exactly you can take your business to the next level.
Innovation workshops
Coming up with the best concepts for your product should be preceded by a proper workshop, customer journey mapping or a design sprint.
PoC and Prototype
Once you know what you want to develop, but you’re either not sure how to do it or you still have some more convincing to do - decide to create a PoC and a prototype first. As a result, you will receive legitimate documentation with a budget outline, necessary resources, and technical debt analysis.
Your reliable full-stack partner in Digital Transformation
Business
Since we have been working with many organisations from different industries, we have developed a practical approach to business analysis. It means that we won’t be analysing your business endlessly - but rather outline a vision fast and act upon it, adjusting the strategy along the way.
Design
Based on our experience in designing digital products, we help our clients design proper solutions and smoothly advance to the product development phase while focusing on fulfiling their customers’ needs and meeting business goals.
Technology
We are fully capable of facilitating the implementation of digital products, constantly looking for and applying the best possible solutions, integrating APIs, SDK, SaaS platforms and embracing technical debt. We are also able to recommend technology that will make the development of your product faster.
8 min. read
