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Digital Advisory Customer Experience Technology
Izabela Franke
Digital Advisory CX Strategy Retail
Jakub Nawrocki
Digital Transformation Retail
Paweł Wasilewski
Values People
Tomek Jurek
Digital Advisory M-commerce
Izabela Franke
Digital Advisory UX research
Jakub Nawrocki
Explore all insights

Featured Insights

Design Sprint and prototyping franchise store management solution for Żabka

zabka Logo black x Future Mind
CS-zabka-design-sprint-Main banner

Client

Largest convenience store network

in Central and Eastern Europe

9000+ stores

across Poland

~10 mln downloads

of B2C mobile app “żappka”

15.5 mln customers

across Poland

8000 franchisees

across Poland

50+ autonomous stores

across Europe

Industry

Convenience Retail

Objective

Back in 2017, with over 5600 locations already in operation across Poland, Żabka wanted wanted to make lives easier for its franchisees and gain data about the functioning of its stores.

Managing such a robust retail network was getting increasingly complex.

The company realized it was time to improve its processes with technology, and we were happy to help make it happen.

CS - zabka-design-sprint- Graphic Template

Challenge

  • Discover Żabka’s franchisees’ needs and challenges
  • Design and develop a prototype
  • Validate the prototype with end-users – Żabka's franchisees

Scope of work

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Discovery & UX Research

  • User feedback & actionable insights
  • Usability tests

Product Design

  • Prototype
  • UX High Fidelity Design
CS_zabka-design-sprint_Full width

Żabka already had an initial prototype but wanted to ensure the final product would genuinely meet franchisees’ needs.

To make that happen, we would need to validate all the ideas and assumptions with both business stakeholders and the prospective users.

Working according to Google's Design Sprint methodology, we organized a workshop with Żabka franchisees, decision makers, and representatives of all internal departments that specialize in analyzing user needs.

zabka-design-sprint

Combining these diverse groups in one room allowed us to gather valuable details about their most pressing issues

and instantly perform an initial filtering of the ideas we came up with.

After we compiled the inspirations for use cases and features, the Client prioritized them, and we selected the final set of functionalities that would bring the most value to franchisees.


We focused on tracking store performance including data about real-time retail and allowing the users to generate detailed reports about separate stores.

zabka-design-sprint-module
zabka-design-sprint-1

With the final conclusions from the workshop complete, we entered a prototyping phase

where we designed a software concept and built a functional, clickable mock-up. We made sure the prototype resembled the final product as much as possible so the users could verify it in real-life situations.

After implementing the learnings from the usability tests, we were ready for the next phase of the project – developing a mobile application for Żabka franchisees.

Results

The successful Design Sprint and prototyping phase was an important step towards building the award-winning frappka application.


  • Supported the Client in choosing the right features based on business requirements and user needs
  • Validated the clickable mock-up with Żabka’s franchisees
  • Built a working prototype that allowed the subsequent mobile app development phase to proceed quickly and with minimal risk
zabka coop story OG

Żabka cooperation story

Future Mind has accompanied Żabka on the path towards dominance in the CEE convenience store industry

Read More

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lukasz okonski

Łukasz Okoński

Head of Product Design
lukasz okonski

Łukasz Okoński

Head of Product Design
Żabka Jeronimo Martins LPP YouGov Virgin mobile Generali Singify Super Pharm
We engineer
digital business

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