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News Business Technology
News Business
News Business
Case Study Digital Transformation Growth Data Retail
Explore all insights

Featured Insights

A Tough Year Lies Ahead of the Retail Industry

Krzysztof Heyda Digital Product Consultant

Understand Your Customer: Data As One of Your Greatest Assets

Agnieszka Twardosz Content Marketing Specialist Tomasz Woźniak CEO

Error Handling in mobile app development

Michał Klimczak Head of Mobile

The Value of Customer Journey Mapping Explained

Miłosz Michałowski-Żuk Customer Experience Manager

Sinsay

Product design, app development, and mobile strategy support for LPP, one of the most important fashion retailers in Poland.

Overview

Client

LPP is the largest apparel retailer in Poland. The company operates a network of more than 2000 stores located in Europe, Asia, and Africa and owns five major clothing brands: Reserved, House, Cropp, Mohito, and Sinsay, which are available online and offline in almost 40 markets. It is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index. LPP is well-known by European consumers and appreciated for its fashionable and widely available clothes and accessories.

 

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Background 

Journey

We built the Sinsay application as a part of a mobile transformation collaboration with LPP, over the course of which we had already launched an app for the Reserved brand. The Sinsay mobile application project was a natural continuation of our longstanding business relationship with the Client.

Challenge

Before initiating the project, we had already built a white-label software solution that met the Client’s general requirements. However, as Sinsay is LPP’s fastest-growing brand and its main focus for future expansion, we were faced with additional challenges. We needed to create an innovative application that would meet the needs of diverse customer segments and go far beyond basic functionality.

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Approach

Product design

Our goal for the Sinsay application was to create a product that would set trends in fashion m-commerce. Hence, we designed the app’s user experience and interface from scratch, putting great emphasis on intuitiveness and ease of use. The application’s visual layer and information architecture were optimized for friendly, personal communication that would engage users and fit Sinsay’s tone of voice.

During the design process, we advised the Client on mobile strategy and built a roadmap for future product enhancements. We also created a design system, which sped up application development, minimized costs, and streamlined communication between engineers and designers.

Development

Thanks to our previous work on LPP’s Reserved app, we were able to perform the development phase for Sinsay with superior efficiency. The white-label software that we had already created served as the backbone for the new mobile application.

While programming the Sinsay app, we used the most modern solutions available, including Google’s Jetpack Compose toolkit for the Android version. We built a codebase that would stand the test of time and made sure to prepare the application for further feature releases.

The development phase was performed iteratively. We constantly improved the software after receiving feedback from business and design experts as well as end-users.

 

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Usability tests

After our developers completed the application’s 1.0 version, we performed usability tests with 200 possible customers and LPP’s employees. We gathered suggestions for improvements in the app itself as well as in the brand’s e-commerce offering.

We then used this feedback to advise the Client and optimize the application’s UX and UI before it would first be released to the general public.

Results

 

As a result of the project, we designed and developed a leading-edge m-commerce application for LPP’s Sinsay brand. We equipped it with a smooth user experience as well as an ambitious, unique look and feel with entertaining animations.

On top of regular e-commerce functionalities, the application also includes omnichannel features that combine the brand’s online presence with its offline offering. The app allows users to localize physical shops, scan labels for product information, and check product availability. The shopping cart is also synchronized across all devices, including the web platform.

The application includes several loyalizing and revenue-increasing features such as product availability notifications, various types of conditionally applied discounts, and intuitive social media sharing.

We are already working on enhancing the application with new functionalities as planned out in the product roadmap. Future plans include a robust loyalty program as well as preparing the application for launch in international markets.

We are grateful for the trust that LPP has continuously put in Future Mind, and we are excited to keep contributing to Sinsay’s further development.

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