Startup PFR

Background

Previously, all the information about funding and mentoring opportunities for startups was scattered on several platforms. The objective of the Polish Development Fund was to create a single space devoted to the startup ecosystem in Poland. Future Mind was responsible for the final website design, but our path to this stage lead through wide-scale UX tasks listed below:

1. Analysis of pre-existing PFR Group’s websites with the target user in mind:
   1. Content analysis;
   2. Linguistic analysis of existing texts.     
2. Developing the concept of the new platform:
   1. User Experience workshops with focus groups;
   2. Card sorting test;
   3. Settling the objectives for the new software solution — workshops with Stakeholders.
3. Startup.pfr.pl information architecture:
   1. Low-fidelity prototypes of the future website;
   2. Text structure and copywriting — website content creation (descriptions of selected funding programmes).
4. Delivery of the final design:
   1. Mood boards;
   2. Desktop and mobile Sketch projects;
   3. Interactive hi-fi mock-ups (Invision app).

The results of our work included:

• Determining content organisation and navigation adjusted to the target group;
• Determining the website accessibility guidelines, recommendations concerning analytic tools, content browsing and acquiring traffic for the website;
• Creating hi-fi website mock-ups (taking all previous projects into account in terms of content organisation, navigation and the guidelines on graphics) that helped plan and begin software development work.

Starting from today, entrepreneurs in Poland can easily find all the available tools for every stage of their project development — from idea to international expansion.